Privacy Policy

Important information and who we are

Flower Farmstead have adopted the Australian Privacy Principles (APPs) contained in the Privacy Act 1988 (Cth) (the Privacy Act). These principles govern the way in which Flower Farmstead (collectively referred to as “FF”, “we”, “us” or “our” in this Privacy Policy)  collects, uses, discloses, processes, stores, secures and dispose of your Personal Information, including any data you may provide when you sign up to our newsletter or purchase a product or service. 

We keep our Privacy Policy under regular review. This version was last updated March 22 2024. It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.

This website is not intended for children and we do not knowingly collect data relating to those aged 18 and under.

 

The purpose for which we collect, use and store your personal information

We collect your Personal Information for the primary purpose of providing our services to you including the fulfilment of goods, services and information. We may also use your Personal Information for secondary purposes closely related to the primary purpose, in circumstances where you would reasonably expect such use or disclosure.

We may also collect, hold, use or disclose your personal information to:

  • tailor how we provide and market our products and services to you, based on your purchase history, shopping preferences and personal information you have provided us 

  • invite you to participate in surveys and market research

  • to communicate with you, including about products and services, special offers, and events which might interest you 

  • to operate and fulfil the commitment of our membership program, including sending regular email communications, renewal notices and member magazines and publications.

We will not share your Personal Information with other companies for marketing purposes without your prior consent.

We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements. 

What we collect

  • name
  • contact information including address, email address and contact number
  • payment information, transaction purchase history
  • online activity including website and email interactions and analytics such as pages viewed
  • other information relevant to customer surveys and/or offers

How we collect this information

  • when you sign up to our email newsletter
  • when you purchase a floral subscription
  • when you make a purchase, submit an enquiry or contact us via email or social media
  • when you use any of our services including accessing our website and social media accounts such as Facebook and Instagram
  • when you communicate with us directly either in person, electronically or digitally

Storing your information

We are committed to ensuring that your information is secure and stored in a manner that reasonably protects it from misuse, loss and from unauthorised access, modification or disclosure.

In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.

When your Personal Information is no longer needed for the purpose for which it was obtained, we will take reasonable steps to destroy or permanently de-identify your Personal Information. 

To determine the appropriate retention period for personal data, we consider the amount, nature and sensitivity of the personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal, regulatory, tax, accounting or other requirements. 

Controlling your personal information

You may choose to restrict the collection or use of your personal information in the following ways:

  • if you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by writing to or emailing us;
  • if you believe that any of the personal information we are storing on you is incorrect or incomplete, you can write to or email us as soon as possible and we will promptly correct any information found to be incorrect.

Consent

By using our products and services you agree to this Privacy Policy and consent to the collection of your Personal Information and its use in accordance with this Privacy Policy. Please note that we reserve our right to amend, remove or vary this policy from time to time without notice. 

Third-party links

This website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy policy of every website you visit